Friday, Jan 2, 2009
By Angela Schonberg
Today, medical practices, that are engaged in broadening their demographic, are discovering the advantages of increased digital communications between healthcare practices and their patients.
Tuesday, Dec 30, 2008
By Robin Ernst
We are bringing on a talented new addition to the Fourth Avenue Media Team. We're thrilled to welcome Angela Schonberg from the University of Washington. Angela has worked with Fleishman- Hillard, a leading global marketing and corporate communications company in Washington DC, KOMO 1000 News Radio and KJR 950 Sports Radio in Seattle. She has a background in public relations within the healthcare industry which will make her an incredible asset to our group. At the University of Washington, she focused her studies in Communications and Sociology. Angela's first day will be January 5th. Her email is Angela@4thAvenueMedia.com, send her a note if you'd like.... We want her feel to feel welcome!
Thursday, Nov 20, 2008
By Robin Ernst
I have learned that when I tell my clients that I have the ability to buy their media for them, they don’t really understand what that means. So I Googled “Media Buyer” and the below description popped up and I think it is perfect! Media Buying is a service that we offer our clients at NO CHARGE! Really… NO CHARGE! I love things that cost nothing! Don’t you? A media buyer can save your business thousands of dollars! They can also get you much more bang for your buck! Don’t’ believe it?! Ask our clients! We’re happy to give you references, they can tell you much better than we can…
Read below to see what I do :) --Robin
Tuesday, Nov 11, 2008
By Lucas Mack
SEATTLE, Wash. - 4th Avenue Media has one of the best feature reporters in the country produce two minute online feature stories on businesses. The same quality story you'd see on the news is now available just for your website.
Monday, Nov 3, 2008
By Lucas Mack
The New York Times wrote an article featuring a marketing conference that brought together 400 companies whose advertising and marketing spending represents over $100 billion dollars a year – companies like Bank of America, Procter and Gamble, American Express and General Mills.
Thursday, Oct 30, 2008
By Robin Ernst
Yesterday I was asked to chair the marketing committee for the American Heart Association’s Go Red for Women campaign. What an incredible honor! I’m very excited! Go Red for Women is a nationwide movement celebrating the energy, passion and power of American Women. We have to band together to wipe out heart disease, the NUMBER 1 KILLER of women in America! Love your heart, take these heart-healthy steps:
Monday, Oct 27, 2008
By Lucas Mack
We just finished Dr. Robert Grenley's story of Seattle Plastic Surgery Center. Not only will his business grow because of it, but in the medical field especially it will take away the feeling of uneasiness, because of not knowing who the doctor is that patients are going to see.
Thursday, Oct 16, 2008
By Lucas Mack
With so many press releases inundating news rooms... how are you going to get media coverage on your business? Even in a down economy, getting your message across to consumers is vital for your business' life support. Here are some quick and easy steps to help you get your story told.
Thursday, Oct 16, 2008
By Robin Ernst
The #1 question I get asked about advertising is how to track the results. We have some ideas that we’d love to share with you over coffee… but I want to share with you a couple excerpts from thank you letters KOMO 4 received from happy local advertisers who experienced great results from broadcast TV advertising.
Friday, Jan 2, 2009
By Angela Schonberg
Today, medical practices, that are engaged in broadening their demographic, are discovering the advantages of increased digital communications between healthcare practices and their patients.
Tuesday, Dec 30, 2008
By Robin Ernst
We are bringing on a talented new addition to the Fourth Avenue Media Team. We're thrilled to welcome Angela Schonberg from the University of Washington. Angela has worked with Fleishman- Hillard, a leading global marketing and corporate communications company in Washington DC, KOMO 1000 News Radio and KJR 950 Sports Radio in Seattle. She has a background in public relations within the healthcare industry which will make her an incredible asset to our group. At the University of Washington, she focused her studies in Communications and Sociology. Angela's first day will be January 5th. Her email is Angela@4thAvenueMedia.com, send her a note if you'd like.... We want her feel to feel welcome!
Thursday, Nov 20, 2008
By Robin Ernst
I have learned that when I tell my clients that I have the ability to buy their media for them, they don’t really understand what that means. So I Googled “Media Buyer” and the below description popped up and I think it is perfect! Media Buying is a service that we offer our clients at NO CHARGE! Really… NO CHARGE! I love things that cost nothing! Don’t you? A media buyer can save your business thousands of dollars! They can also get you much more bang for your buck! Don’t’ believe it?! Ask our clients! We’re happy to give you references, they can tell you much better than we can…
Read below to see what I do :) --Robin
Tuesday, Nov 11, 2008
By Lucas Mack
SEATTLE, Wash. - 4th Avenue Media has one of the best feature reporters in the country produce two minute online feature stories on businesses. The same quality story you'd see on the news is now available just for your website.
Monday, Nov 3, 2008
By Lucas Mack
The New York Times wrote an article featuring a marketing conference that brought together 400 companies whose advertising and marketing spending represents over $100 billion dollars a year – companies like Bank of America, Procter and Gamble, American Express and General Mills.
Thursday, Oct 30, 2008
By Robin Ernst
Yesterday I was asked to chair the marketing committee for the American Heart Association’s Go Red for Women campaign. What an incredible honor! I’m very excited! Go Red for Women is a nationwide movement celebrating the energy, passion and power of American Women. We have to band together to wipe out heart disease, the NUMBER 1 KILLER of women in America! Love your heart, take these heart-healthy steps:
Monday, Oct 27, 2008
By Lucas Mack
We just finished Dr. Robert Grenley's story of Seattle Plastic Surgery Center. Not only will his business grow because of it, but in the medical field especially it will take away the feeling of uneasiness, because of not knowing who the doctor is that patients are going to see.
Thursday, Oct 16, 2008
By Lucas Mack
With so many press releases inundating news rooms... how are you going to get media coverage on your business? Even in a down economy, getting your message across to consumers is vital for your business' life support. Here are some quick and easy steps to help you get your story told.
Thursday, Oct 16, 2008
By Robin Ernst
The #1 question I get asked about advertising is how to track the results. We have some ideas that we’d love to share with you over coffee… but I want to share with you a couple excerpts from thank you letters KOMO 4 received from happy local advertisers who experienced great results from broadcast TV advertising.
425.738.1220 P.O. Box 40266 Bellevue, WA 98015
Copyright © 2009 4th Avenue Media, Inc.
By Stefan McIntosh
(Thursday, Nov 20, 2008 9:27 PM)
This is great information Robin. I think the concept of hiring a media buyer is new to many smaller companies who have not done this before. You've helped explain why every business owner that invests in advertising should hire a media buyer to help them get the most out of their investment.
I know you have a unique advantage over most other media buyers out there because of your experience being on the media side of things. You understand how things work from the media's perspective, and can use that to your (and your client's) advantage in negotiating the best deals.