The 4th Avenue Media Blog

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It’s a proven fact: experiences bring people more happiness than material belongings. Cornell psychology professor Thomas Gilovich has devoted the last decade of his life to understanding why we value experiences over things, which he recently discussed with Fast Company. “Our experiences are a bigger part of ourselves than our material goods,” says Gilovich. “You…

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Written by admin, posted in Branding, Marketing on


Over the last few years, facial recognition has entered the arena as a much buzzed about technology that most consumers know little about – what is it? How does it work? How is it being used? For businesses, advantages include using the technology to collect data from potential consumers in order to better target their…

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