The 4th Avenue Media Blog

Written by admin, posted in Branding, Marketing on


By Sarah Keo What keeps a brand top of mind? One of the biggest factors contributing to a company’s success comes down to branding and brand exposure. According to the CMO Council, in 2015 alone marketers are expected to spend approximately 540 billion dollars globally on advertising. What could possibly justify spending billions on ads,…

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Written by admin, posted in Branding, Design, Marketing on


It’s a proven fact: experiences bring people more happiness than material belongings. Cornell psychology professor Thomas Gilovich has devoted the last decade of his life to understanding why we value experiences over things, which he recently discussed with Fast Company. “Our experiences are a bigger part of ourselves than our material goods,” says Gilovich. “You…

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