Many people have heard of crowdsourcing and its various benefits without really understanding what it is. Coined in 2006 by Wired Magazine and made more viable today by mediums such as the Internet and social media, ‘crowdsourcing’ refers to the method of outsourcing the generation of ideas, solutions, or content from the public—rather than a paid, third-party contractor. Basically, it involves relaying certain problems to the public for help creating solutions.
Crowdsourcing may include anything from coming up with new designs and models, solutions to problems, new brands, flavors, packaging, proposed services, or delivery processes. When seeking fresh ideas and insights for your business, crowdsourcing is convenient and cost-friendly. (more…)