As it is now October, we thought it would be a great time to take a look at some frightening things we’ve noticed that creep into the marketing world. Let’s take an honest look at some strengths and weaknesses, and reflect on how we might learn and grow from these blunders.
We’re told that we operate in either a B2B sphere, or a B2C sphere. But when it comes down to it, we all operate in a P2P sphere; that is, we build businesses based on Person-to-Person relationships. Without people, there is no business or customer!
So, how are we—as a whole—approaching these relationships? (more…)