In case you haven’t heard, the World Cup is kind of a big deal. Even non-soccer fans often end up engrossed in the international soccer tournament and cheering on their country. In fact, almost half of the global population tunes in over the course of the competition. The 2010 final between Spain and the Netherlands had 900 million sets of eyes watching the game for at least a minute, while 620 million watched for almost a half hour.
That’s a lot of people watching the same event, and advertisers are quick to take advantage of that: advertising has increased over 40% since last year and companies able to spend the big bucks pour out between $25 and $50 million.
Tweeting about it? Chances are, so is everyone else you know. The hashtag #WorldCup has spiked in use to 100,000 tweets per day, or over 400%. Want to get your tweet promoted? That could run you up to $600,000 for one day.
Marketers could learn a thing or two about the strategies the World Cup has utilized to make it such a publicized and Twitter-tastic event. (more…)