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The Next Digital Marketing Frontier:

Posted by admin in Marketing | March 6, 2015

Many people have heard of crowdsourcing and its various benefits without really understanding what it is. Coined in 2006 by Wired Magazine and made more viable today by mediums such as the Internet and social media, ‘crowdsourcing’ refers to the method of outsourcing the generation of ideas, solutions, or content from the public—rather than a paid, third-party contractor. Basically, it involves relaying certain problems to the public for help creating solutions.

Crowdsourcing may include anything from coming up with new designs and models, solutions to problems, new brands, flavors, packaging, proposed services, or delivery processes. When seeking fresh ideas and insights for your business, crowdsourcing is convenient and cost-friendly. (more…)

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How to Proofread Like a Pro

Posted by admin in Content Marketing and Copywriting | February 27, 2015

Typos and errors reflect carelessness, even if you do care – a lot.

Proofreading is rarely, if ever, a person’s favorite thing to do. It’s like doing chores for your writing. Yet as much as we hate to admit it, chores do serve a purpose (parents everywhere are giving each other high fives right now for that one).

So I’m about to add another “chore” to your to-do list: proofreading.

No matter what you’re writing/typing – both in business and in life – nothing is exempt from proofreading. An email, an advertisement, a business brief, a Facebook status, and, while we can’t always help silly auto-correct mistakes on phones, even texts should be proofread. (more…)

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Your Ultimate Cheat Sheet for Facebook’s
New Call-to-Action Button

Posted by admin in Social Media | February 20, 2015

The CTA option might be new, but some businesses are already using it — and using it well

Calling all business owners! Facebook — one of the smartest tools any business could (and should!) use to market their goods and/or services — just came out with an amazing series of call-to-action (CTA) buttons that will help grow your business and foster interactive relationships with customers and potential customers, all for the price of a few minutes of your time. Can’t wait to get started? Consider this your ultimate CTA cheat sheet.


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Book Snippet: Inspired People, Inspire People

Posted by admin in Branding | February 13, 2015

It’s not that people don’t have passion; it’s just that we have never been properly taught how to find it, fuel it, or act on it.

lucas mack author

The following is a clip out of Lucas Mack‘s book, Everyone Has a Plan Until They Get Punched in the Face.

The only thing that sets you apart in life is your story, and until you know your story, you’ll never be free to pursue your vision with clarity and passion. I look around and see a world of people lacking clarity and a reason for action. But that can change, and the time for change is now. It’s not that people don’t have passion; it’s just that we have never been properly taught how to find it, fuel it, or act on it. (more…)

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The Rise of Branded Web Series

Posted by admin in Video | February 7, 2015

Web Series

Raise your hand if you have a favorite web series!

Okay, so we can’t see your hand, but we trust that you have one – a favorite web series, that is.

For those of you who don’t know what a web series is, envision taking a typical TV show, and breaking it into bite size pieces (3-5 minutes each) and viewing them online. Taa daa! Now you have a web series.

Let’s take it one step further and look into how companies are capitalizing on this latest advertising craze, and utilizing it to augment their digital marketing strategy. (more…)

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A Brief History of Super Bowl Ads

Posted by admin in Marketing | January 30, 2015
Super Bowl Advertising

On Sunday, more than 110 million viewers will tune in to watch Super Bowl XLIX to see the Seattle Seahawks take on the New England Patriots. Although this matchup is sure to keep us on the edge of our seats, many people will be watching for other reasons besides football. You guessed it, the commercials. In fact, last year 78% of viewers admitted they look forward to the ads more than the game. Super Bowl ads have become an American tradition that companies plan months to years in advance.

But where did this craze begin? We thought we would take a look at the history of Super Bowl ads and how they have evolved.  (more…)

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4 Manufacturing Trends to Expect in 2015

Posted by admin in Branding | January 23, 2015
2015 Manufacturing Trends

2014 was a big year for the manufacturing industry. With advances in technology, steady increases in manufacturing jobs, a rising environmental focus, a stronger economy and so much more, the manufacturing industry was able to take some of its biggest strides in years.

After reflecting on the success in 2014, we are excited to see where the manufacturing industry is headed in 2015. Here are some of the manufacturing trends that we are predicting to see: (more…)

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Seattle’s Best Events: 2015

Posted by admin in Marketing | January 16, 2015
Seattle Events 2015

As a Seattle-based company, we often talk about the goings-on of Seattle and upcoming events we’re attending. If you’ve ever had this conversation, you’ve probably already realized just how many things there are to do in this damp, coffee-riddled city.

Between all of us at the office, we’ve been to nearly every event on this list, so we can say with the utmost sincerity that these are some pretty darn cool events. So next time you’re in need of something to do this year, reference this list and let’s never again utter the words, “there’s nothing to do” within a 5 mile radius of the city of Seattle. (more…)

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Made in America: Profit Over People?

Posted by Lucas Mack in Branding | January 10, 2015
Made in America

Once upon a time, “Made in the USA” was a proud statement of achievement and a badge of sacrifice that provided jobs for many here at home. Now, it seems as if that statement is merely an empty slogan with only a foggy memory of its reality.

I’ve heard some say they think America’s finest days are behind her – that in order to make a profit in domestic manufacturing you must send the work over seas. Outside the border and beyond the regulations of the U.S. government, certain economies have reaped the benefit of offshore production, especially China.

Even on the TV show Shark Tank, you can hear venture capitalist Kevin O’Leary rip people for trying to manufacture in the states, because a lower price point of production awaits off shore and so does the lure of more money. And isn’t that really the point of business: more money?

Maybe not. (more…)

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The Biggest Design Trends of 2014

Posted by admin in Design | January 2, 2015

design collage

There are about a gazillion reasons why we love the holiday season (and if we’re being really honest, cookies make up the majority of said reasons), but one of our absolute favorites is the ushering in of a new year. It’s a time to reflect on the way the past 12 months of our lives played out, and a time to wish and hope and plan and dream for the next dozen. And, of course, it’s a time of best-of lists and year-end roundups, which we just can’t get enough of. “40 Most Important Corgis of 2014”? Don’t mind if we do, Buzzfeed.

In true 4AM fashion and in honor of 2014 coming to a close, we’re looking back — and sharing — some of the biggest design trends of the year. (more…)

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