The following is a clip out of Lucas Mack‘s book, Everyone Has a Plan Until They Get Punched in the Face.
How does the media have so much power?
The people in the media present themselves as the experts and produce content to an audience that is waiting to receive their stories. At a basic level, you are no different, but the game is changing. The broadcast, mass communication model worked well for television in particular and produced a lot of revenue for each station. A big reason it was so successful was because in the early years of broadcast TV, there weren’t many players in the game. Your options were ABC, NBC, or CBS, or later, FOX. (more…)