As a B2B company, you’ve probably been hearing the buzz about real-time marketing, and how well it’s been working out for the B2C sector. But can it work for you? And what benefits can you take away from this innovative marketing approach? Let’s explore that question and more.
What is Real-Time Marketing?
Your consumers want what they want NOW. By employing a healthy dose of real-time marketing into your overall strategy, you are capitalizing on changing trends, the emergence of new technologies, and the ever-evolving demands of your customers. Building long-term relationships with your customers takes more than old-school marketing. It takes an active listening approach that works on the fly to find out what is effective, why and when. This involves utilizing data to deliver instant messaging through automation in technology so you can quickly respond to what the customer wants via ads and marketing collateral. Because the playing field keeps getting leveled in the B2B marketplace, it becomes more and more important to keep your finger on the pulse of consumer demand. (more…)