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“Do You Think You’re Better Than Me?”

Posted by admin in Uncategorized | October 3, 2014
lucas mack author

The following is a clip out of Lucas Mack‘s book, Everyone Has a Plan Until They Get Punched in the Face.

I sometimes get asked to speak at schools, and I make sure to give them one specific message. I ask how many of them have ever heard or said to someone the following question, “Do you think you’re better than me?” I ask them to raise their hands if they’ve been the recipients of that question. The majority of the hands usually go up. I then ask a follow-up question, “How many of you feel your first reaction is to say no?” The majority of the hands still rise. Herein lies the problem to achieving our dreams: fear of our audience rejecting our story. (more…)

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Study Reveals YouTube as Paid Advertising

Posted by admin in Social Media | September 27, 2014

The social media paid advertising battle is over. It turns out YouTube is the clear winner.

An Aol Platforms study was released earlier this month, and revealed some surprising information about the advertising champion.

The report used Convertro’s attribution technology to track social purchase interactions. 500 million clicks and 15 million conversions were analyzed during the first quarter of 2014 to determine what online purchases were affected by social media platforms and at what point a purchasing decision was influenced.

One of the main findings in the study is that YouTube’s biggest strength lies in introducing products and closing the sale.



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3 Companies That Survived a PR Crisis
Using Social Media

Posted by admin in Social Media | September 19, 2014
surviving a PR crisis using social media

It’s no secret that social media has drastically changed the rules of PR and crisis management. Social media can magnify and accelerate the way a company crisis spreads. Gone are the days when it could take hours or even days for a crisis to hit the news, giving companies time to develop a public relations plan. Today, it’s happening live.

Most would agree that most companies, organizations, foundations, and corporations have experienced or will at some point experience a PR crisis. While social media has introduced a channel for news to spread rapidly, it has also given companies the tools and means to handle PR crises in new ways and with equal speed.

Let’s take a look at some steps that organizations can take to survive a potential PR disaster. (more…)

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4 Signs It’s Time for You to Hire a Marketing

Posted by admin in Marketing | September 12, 2014

At last, we are seeing the economy pick up as businesses gain momentum. Start-ups and boostraps are beginning to see their vision take shape and become realized, as opposed to lofty ideas and intangible illusions. #Victory!

However, along with success and an influx of prospects comes a whole new list of issues and goals to be met. That’s why we have put together a list of four signs that should tell you whether or not it’s time to bring on additional marketing or creative help. (more…)

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Book Snippet: You Have Power

Posted by admin in Uncategorized | September 6, 2014
lucas mack author

The following is a clip out of Lucas Mack‘s book, Everyone Has a Plan Until They Get Punched in the Face.

How does the media have so much power?

The people in the media present themselves as the experts and produce content to an audience that is waiting to receive their stories. At a basic level, you are no different, but the game is changing. The broadcast, mass communication model worked well for television in particular and produced a lot of revenue for each station. A big reason it was so successful was because in the early years of broadcast TV, there weren’t many players in the game. Your options were ABC, NBC, or CBS, or later, FOX. (more…)

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Listen to What Your Customers Really Want
with Real-Time Marketing for B2B

Posted by admin in Marketing | August 29, 2014

As a B2B company, you’ve probably been hearing the buzz about real-time marketing, and how well it’s been working out for the B2C sector. But can it work for you? And what benefits can you take away from this innovative marketing approach? Let’s explore that question and more.

What is Real-Time Marketing?

Your consumers want what they want NOW. By employing a healthy dose of real-time marketing into your overall strategy, you are capitalizing on changing trends, the emergence of new technologies, and the ever-evolving demands of your customers. Building long-term relationships with your customers takes more than old-school marketing. It takes an active listening approach that works on the fly to find out what is effective, why and when. This involves utilizing data to deliver instant messaging through automation in technology so you can quickly respond to what the customer wants via ads and marketing collateral. Because the playing field keeps getting leveled in the B2B marketplace, it becomes more and more important to keep your finger on the pulse of consumer demand. (more…)

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Ad(ding) Customers on Facebook

Posted by admin in Social Media | August 22, 2014

Using Facebook to promote your business is similar to making friends. One does not make friends by sitting in her house alone. One makes friends by interacting with other people who hold similar interests or values. On Facebook that means: sharing interesting content and engaging with your customers and potential customers.

Advertising with Facebook is not required to succeed in this process, but it can assist in building a following on the site, which allows you to directly interact with customers on a regular basis.

What are the different ways to advertise?

From boosted posts, to sidebar ads, Facebook offers a variety of advertising options to grow your Page, drive traffic to your website, or promote a sale or offer. (You can learn more about each specific option here and here).

Regardless of the method, it’s important to make your ad engaging, so customers will pay attention to it, “Like” your page, and/ or share it with their friends.

Appleton Estate Rum, for example, ran an interactive “Be a Better Host” campaign in 2011. By using Facebook to target football and spirits fans, they gained 20,000 new Facebook Fans in a month and saw a 40% increase in newsletter subscribers.

Image Source: ereachconsulting.com

Image Source: ereachconsulting.com


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A Tribute to Adobe Creative Cloud

Posted by admin in Design, Video | August 15, 2014
Image Source: www.premiumbeat.com

Image Source: www.premiumbeat.com

And on the seventh day, God Created Adobe.

Ah Adobe, how we love you. Thanks to you, we have created dazzling videos, delectable graphic design, and scrumptious photos. Our graphic design and video department literally worships you. And although some our clients would be saying, “Adobe-what?” – they worship you too. They just don’t know it. (more…)

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Book Snippet: The Time to be Free is Now

Posted by admin in Marketing | August 8, 2014
lucas mack author

The following is a clip out of Lucas Mack‘s book, Everyone Has a Plan Until They Get Punched in the Face.

Up until now, you have never had real control over your life.

Don’t get me wrong, you have made decisions that have led to outcomes, but you only navigated inside the confines of a presumed state of mind.

Without questioning why you believe what you believe and who was the original author of what you believe, you’ve operated under false pretenses that you are “free.”

But in reality, you are not. Without asking the fundamental questions that make up your story, you are like a person who jumps into a river and has no control to navigate against the current. You simply get swept downstream under the power of a preconditioned force. Even when you use your energy to stay afloat, you are operating under a power you didn’t choose for yourself. This is exactly how most people live their lives. Don’t let yourself get swept up in the current without first knowing why you want to jump in and where you want to go. (more…)

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Why Barbie Could be the Death of Girl Scouts

Posted by admin in Branding | August 1, 2014

Mattel recently rolled out a new collection of Barbies, a move that has sparked a nationwide backlash that had groups decrying the dolls before they even hit shelves.

Why? Because this doll is part of Mattel’s $2 million dollar, 3-year deal with Girl Scouts for the iconic group’s “Be Anything, Do Everything” campaign, and people aren’t happy that the new face of Girl Scouts is a doll known for promoting negative body image in young girls.


Image Source: brandchannel.com

This isn’t the first time Barbie’s been at the front of controversy: she’s gotten criticism for everything from being too racy and too ditzy, and now she’s being attacked for being a role model. (more…)

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