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How to Write About Something You Know
Nothing About

Posted by admin in Content Marketing and Copywriting | November 21, 2014
content marketing

As a content marketer, you’re sometimes faced with the challenge of having to write creative, compelling, and persuasive content for clients in niche industries. Especially when the client is on the newer side, you may often find yourself thinking, “how will I ever learn enough about this subject to be able to write knowledgably about it?” Sometimes the topic will be so obscure, you’ll swear it’s from some make-believe foreign language that nobody could ever possibly explain. Sound familiar?

So what’s a content marketer to do when needed to construct compelling copy about pallet strapping, insulation qualities of rigid polyurethane foam, or a computerized maintenance management system? (more…)

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Manufacturing, The Generations
and Why, What & How

Posted by admin in Marketing | November 14, 2014

The following was written by 4th Avenue Media’s Principal and Founder, Lucas Mack:

The WWII generation is commonly called the “Greatest Generation”. Why? Because they lived sacrifice. They all came together for a common cause – it was their Why, their purpose. Their life became a cause, and because of that, the level of American living was elevated, and consequently, that of the world was, too.

But then their children came along, “The Baby boomers” and that generation didn’t quite understand the Why, but they did know the What and so they perfected the What, by focusing on production and output. But what happens when you focus only on the What, is that discontent arises, hence the riots and divisions during the late 60’s and early 70’s. These were based on numerous issues because we forgot about the Why and lost the inspiration that had brought us together just one generation earlier. (more…)

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Why Manufacturing is Thriving in Washington

Posted by admin in Marketing | November 7, 2014
4th avenue media manufacturing

One of the underlying goals of any company is simple: to thrive. And according to the 2014 McGladrey Manufacturing & Distribution Monitor survey, 36% of the 920 participating executives felt their businesses were thriving — a 5% jump from the 2013 report, and a whopping 27% jump from 2009’s lowly 9% courtesy of the recession. A readily increasing growth in our hard economic times filled with subpar customer demand and high commodity prices means these “thriving” companies are doing something right. (more…)

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Pet Costume Contest: The Results

Posted by admin in Marketing | October 31, 2014
pet costume contest

At 4th Avenue Media, we love patriots and we love pets. What better way to highlight both of those, than by hosting a pet costume contest that benefits a great cause?

Pets for Patriots® pairs veterans with at-risk shelter dogs or cats, and strives to “end animal homelessness in the U.S. and enrich the lives of the men and women who serve, and have served our country.”

In an effort to support this great cause, we sounded the Victory alarm, and you responded! We said that we would donate $.50 to Pets for Patriots, for every costumed pet photo submission we received on our Facebook page. (more…)

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The “70/20/10” Rule: Drive Content Forward
and Keep Your Audience Along for the Ride

Posted by admin in Content Marketing and Copywriting | October 24, 2014
70-20-10 rule

Simply put, the “70/20/10” rule refers to the rough balance you should aim to maintain regarding content generation: Proven, stable content (70%); trending, and typically more engaging, content (20%); and untested, experimental content (10%).

Not every creative avenue follows, nor necessarily needs to follow, this formula. To get a better perspective on this particular measure of content take a look at HGTV’s House Hunters International (or “H-H-I!” as my mother has endearingly dubbed it). You’ll quickly know what a “100/0/0” formula looks like. Anyone can watch an episode from last week then a rerun from the second season without batting an eye, because the show is consistent. At the end of the day, “H-H-I!” will still feature its standard blend of adults dissatisfied with a guest bathroom’s particular shade of blue.

At the opposite end of the spectrum are examples akin to All My Children. That soap opera had so many twists and turns you wouldn’t be able to skip an episode without missing two affairs, one pregnancy, and half a dozen cringe-worthy slaps. One might call this a “25/25/50” formula.

While each show’s respective content formula might work for them in their field, there is a reason why successful online content marketing abides by the “70/20/10” combination: (more…)

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Download our Festive Autumn Wallpaper

Posted by admin in Design, Uncategorized | October 17, 2014

We like to use any excuse to get our designers to create fun wallpaper downloads. So naturally, Autumn was this month’s choice. We’ve created three festive wallpaper backgrounds to choose from for both desktop and mobile. Just click and download. Enjoy! (more…)

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Is Your Marketing a Trick…or Treat?

Posted by admin in Marketing | October 10, 2014

As it is now October, we thought it would be a great time to take a look at some frightening things we’ve noticed that creep into the marketing world. Let’s take an honest look at some strengths and weaknesses, and reflect on how we might learn and grow from these blunders.

We’re told that we operate in either a B2B sphere, or a B2C sphere. But when it comes down to it, we all operate in a P2P sphere; that is, we build businesses based on Person-to-Person relationships. Without people, there is no business or customer!

So, how are we—as a whole—approaching these relationships? (more…)

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4AM Pet Costume Contest for a Cause

Posted by admin in Uncategorized |

Do you like pets? Halloween? Costumes?

How about pets in costumes for Halloween?

If you said yes (if you didn’t you might want to check your pulse), then you should participate in our contest for a cause! (more…)

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Announcing New Client Website Launch:

Posted by admin in Uncategorized | October 9, 2014

Websites are one of our favorite things to do, so we always get super excited when a client’s website launches. This month, we’re celebrating Entirenet’s website launch – Congratulations Entirenet!

This completely redesigned website is a big milestone for them, and we know it’ll make a huge difference. We placed special emphasis on personalization, engagement, creativity, and Entirenet’s commitment to customer service. Take a look and let us know what you think!

Click here to learn more about the new Entirenet website.

Screen Shot 2014-10-08 at 6.26.02 PM

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Halloween MadLib: 4AM Style

Posted by admin in Uncategorized | October 6, 2014
Screen Shot 2014-10-06 at 3.58.01 PM

Halloween is one of our favorite holidays, so we wanted to kick off October with some ghoulish fun. We’ve created a custom, downloadable MadLib featuring the 4th Avenue Media team – we guarantee you’ll be dying with laughter!

Download the 4AM Halloween MadLib

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