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Is Your Marketing a Trick…or Treat?

Posted by admin in Marketing | October 10, 2014

As it is now October, we thought it would be a great time to take a look at some frightening things we’ve noticed that creep into the marketing world. Let’s take an honest look at some strengths and weaknesses, and reflect on how we might learn and grow from these blunders.

We’re told that we operate in either a B2B sphere, or a B2C sphere. But when it comes down to it, we all operate in a P2P sphere; that is, we build businesses based on Person-to-Person relationships. Without people, there is no business or customer!

So, how are we—as a whole—approaching these relationships? (more…)

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4AM Pet Costume Contest for a Cause

Posted by admin in Uncategorized |

Do you like pets? Halloween? Costumes?

How about pets in costumes for Halloween?

If you said yes (if you didn’t you might want to check your pulse), then you should participate in our contest for a cause! (more…)

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Announcing New Client Website Launch:

Posted by admin in Uncategorized | October 9, 2014

Websites are one of our favorite things to do, so we always get super excited when a client’s website launches. This month, we’re celebrating Entirenet’s website launch – Congratulations Entirenet!

This completely redesigned website is a big milestone for them, and we know it’ll make a huge difference. We placed special emphasis on personalization, engagement, creativity, and Entirenet’s commitment to customer service. Take a look and let us know what you think!

Click here to learn more about the new Entirenet website.

Screen Shot 2014-10-08 at 6.26.02 PM

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Halloween MadLib: 4AM Style

Posted by admin in Uncategorized | October 6, 2014
Screen Shot 2014-10-06 at 3.58.01 PM

Halloween is one of our favorite holidays, so we wanted to kick off October with some ghoulish fun. We’ve created a custom, downloadable MadLib featuring the 4th Avenue Media team – we guarantee you’ll be dying with laughter!

Download the 4AM Halloween MadLib

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“Do You Think You’re Better Than Me?”

Posted by admin in Uncategorized | October 3, 2014
lucas mack author

The following is a clip out of Lucas Mack‘s book, Everyone Has a Plan Until They Get Punched in the Face.

I sometimes get asked to speak at schools, and I make sure to give them one specific message. I ask how many of them have ever heard or said to someone the following question, “Do you think you’re better than me?” I ask them to raise their hands if they’ve been the recipients of that question. The majority of the hands usually go up. I then ask a follow-up question, “How many of you feel your first reaction is to say no?” The majority of the hands still rise. Herein lies the problem to achieving our dreams: fear of our audience rejecting our story. (more…)

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Study Reveals YouTube as Paid Advertising

Posted by admin in Social Media | September 27, 2014

The social media paid advertising battle is over. It turns out YouTube is the clear winner.

An Aol Platforms study was released earlier this month, and revealed some surprising information about the advertising champion.

The report used Convertro’s attribution technology to track social purchase interactions. 500 million clicks and 15 million conversions were analyzed during the first quarter of 2014 to determine what online purchases were affected by social media platforms and at what point a purchasing decision was influenced.

One of the main findings in the study is that YouTube’s biggest strength lies in introducing products and closing the sale.



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3 Companies That Survived a PR Crisis
Using Social Media

Posted by admin in Social Media | September 19, 2014
surviving a PR crisis using social media

It’s no secret that social media has drastically changed the rules of PR and crisis management. Social media can magnify and accelerate the way a company crisis spreads. Gone are the days when it could take hours or even days for a crisis to hit the news, giving companies time to develop a public relations plan. Today, it’s happening live.

Most would agree that most companies, organizations, foundations, and corporations have experienced or will at some point experience a PR crisis. While social media has introduced a channel for news to spread rapidly, it has also given companies the tools and means to handle PR crises in new ways and with equal speed.

Let’s take a look at some steps that organizations can take to survive a potential PR disaster. (more…)

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4 Signs It’s Time for You to Hire a Marketing

Posted by admin in Marketing | September 12, 2014

At last, we are seeing the economy pick up as businesses gain momentum. Start-ups and boostraps are beginning to see their vision take shape and become realized, as opposed to lofty ideas and intangible illusions. #Victory!

However, along with success and an influx of prospects comes a whole new list of issues and goals to be met. That’s why we have put together a list of four signs that should tell you whether or not it’s time to bring on additional marketing or creative help. (more…)

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Book Snippet: You Have Power

Posted by admin in Uncategorized | September 6, 2014
lucas mack author

The following is a clip out of Lucas Mack‘s book, Everyone Has a Plan Until They Get Punched in the Face.

How does the media have so much power?

The people in the media present themselves as the experts and produce content to an audience that is waiting to receive their stories. At a basic level, you are no different, but the game is changing. The broadcast, mass communication model worked well for television in particular and produced a lot of revenue for each station. A big reason it was so successful was because in the early years of broadcast TV, there weren’t many players in the game. Your options were ABC, NBC, or CBS, or later, FOX. (more…)

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Listen to What Your Customers Really Want
with Real-Time Marketing for B2B

Posted by admin in Marketing | August 29, 2014

As a B2B company, you’ve probably been hearing the buzz about real-time marketing, and how well it’s been working out for the B2C sector. But can it work for you? And what benefits can you take away from this innovative marketing approach? Let’s explore that question and more.

What is Real-Time Marketing?

Your consumers want what they want NOW. By employing a healthy dose of real-time marketing into your overall strategy, you are capitalizing on changing trends, the emergence of new technologies, and the ever-evolving demands of your customers. Building long-term relationships with your customers takes more than old-school marketing. It takes an active listening approach that works on the fly to find out what is effective, why and when. This involves utilizing data to deliver instant messaging through automation in technology so you can quickly respond to what the customer wants via ads and marketing collateral. Because the playing field keeps getting leveled in the B2B marketplace, it becomes more and more important to keep your finger on the pulse of consumer demand. (more…)

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