As a content marketer, you’re sometimes faced with the challenge of having to write creative, compelling, and persuasive content for clients in niche industries. Especially when the client is on the newer side, you may often find yourself thinking, “how will I ever learn enough about this subject to be able to write knowledgably about it?” Sometimes the topic will be so obscure, you’ll swear it’s from some make-believe foreign language that nobody could ever possibly explain. Sound familiar?
So what’s a content marketer to do when needed to construct compelling copy about pallet strapping, insulation qualities of rigid polyurethane foam, or a computerized maintenance management system? (more…)