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Happy 4th of July from the Team at 4AM!

Posted by Katy Hart in Uncategorized | July 2, 2014


Victory and America are two words that you hear often in the halls of 4th Avenue Media, so its a natural fit that the 4th of July is our favorite holiday. We hope that you and your family enjoy a safe and fun Independence Day weekend! To help you celebrate, we’ve made some fun background downloads for you to enjoy:

Desktop Background

Tablet Background

iPhone 5 Background

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Book Snippet: Mirror, Mirror, on the Wall,
Who is the Most Authentic of Them All?

Posted by admin in Marketing | June 27, 2014
lucas mack author

The following is a clip out of Lucas Mack‘s book, Everyone Has a Plan Until They Get Punched in the Face.


So, what happens when your brand is not authentic, when what you portray to the world doesn’t align with what people experience in person? This next story from when I was a reporter in San Antonio is a good example:

San Antonio has a hugely popular festival called Fiesta, and the grand marshal of the Fiesta parade was a famous actor from a hit TV show in the 90s (whose name I am omitting on purpose). I granted the exclusive interview with him since my station was the sponsor of Fiesta.

“The audience who came to watch the interview were fans of this actor, and they witnessed the blatant disconnect between the on-screen actor and the ‘actor’ in real life.”

The interview was to take place in the lobby of a hotel on the Riverwalk at 5 pm, with the story to go live at 9. However, the actor did not show up on time for his interview. As my camera operator and I, along with fans who wanted to meet the actor, waited for him, five turned to six, and six turned to seven—despite the fact that one of the actor’s “people” kept promising he would be down any minute. It was 7 pm when I made the call to the station to let them know the actor hadn’t come down yet and I wouldn’t be able to turn the story. The producers in the newsroom were scrambling to figure out how to fill my five-minute segment if I didn’t have a story. It was especially bad because my story had been heavily promoted all day. (more…)

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What the 2014 World Cup Can Teach Us
About Marketing

Posted by admin in Marketing | June 21, 2014

In case you haven’t heard, the World Cup is kind of a big deal. Even non-soccer fans often end up engrossed in the international soccer tournament and cheering on their country. In fact, almost half of the global population tunes in over the course of the competition.  The 2010 final between Spain and the Netherlands had 900 million sets of eyes watching the game for at least a minute, while 620 million watched for almost a half hour.

That’s a lot of people watching the same event, and advertisers are quick to take advantage of that: advertising has increased over 40% since last year and companies able to spend the big bucks pour out between $25 and $50 million.

Tweeting about it? Chances are, so is everyone else you know. The hashtag #WorldCup has spiked in use to 100,000 tweets per day, or over 400%. Want to get your tweet promoted? That could run you up to $600,000 for one day.

Marketers could learn a thing or two about the strategies the World Cup has utilized to make it such a publicized and Twitter-tastic event. (more…)

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4 Manufacturing Companies Making
the Most of Video

Posted by admin in Video | June 13, 2014

In the manufacturing industry it’s sometimes difficult to market products in exciting ways that captivate viewers.
Difficult, but not impossible. Companies like John Deere, General Electric, Pelican Products, and Exxon Mobil have found ways to utilize video content and make a visual impact.

1. John Deere
In John Deere’s recent promotion of their new R4045 Sprayer, they highlight new features, show the product in action, and keep the production simple. John Deere knows that their audience wants a powerful, durable, and efficient machine that gets the job done while making life a little easier for the operator. Perspective customers looking to purchase from John Deere aren’t interested in anything flashy or frivolous, and the company understands that. By keeping the content of their video to the point, John Deere integrates rock music and the tagline “I run. I spray. I conquer”- a simple statement that allows the product to speak for itself.


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Book Snippet: The Overview Effect

Posted by Katy Hart in Uncategorized | May 30, 2014
lucas mack author

The following is a clip out of Lucas Mack‘s book, Everyone Has a Plan Until They Get Punched in the Face.

Amidst all the hits and punches life will throw your way, how will you avoid the burnout and stay positive and motivated throughout the journey? The best thing you can do for yourself is to think of the outcome and stay focused. Remind yourself often what your dream looks like, and keep going toward it.

“Unless you have a direct line to God and he told you that you can’t, all that noise is just conjecture.” (more…)

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3 Reasons Every Marketing Campaign
Needs Online Video Content

Posted by admin in Video | May 16, 2014

Whether your end goal for marketing is to achieve brand awareness, engagement, or customer acquisition and retention, video content is rising to the top as the number one tactic to do so. Why? Read on:

70% of B2B content marketers use video, and roughly 60% say video is the most effective marketing tactic. Another study even found that including a video on a landing page can help increase conversion by 80%! (more…)

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On The Edge of Marketing Glory: 3 Lessons
Every Marketer Can Learn From Lady Gaga

Posted by admin in Marketing | May 9, 2014

Lady Gaga is one of the most well known pop stars in the world. She is best recognized for her voice and her outlandish wardrobe and accessories, but few people are aware of her business expertise.

No matter your feelings toward Gaga, marketers can learn a thing or two from her unique branding and ability to build and maintain a strong fan base. No, you don’t need to show up to work wearing a dress made of bona fide raw meat like Gaga has in the past, but here are three marketing lessons both B2B and B2C marketers can learn and use to benefit their business. (more…)

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From Drab to Fab: B2B Companies Who
Have Overcome the “Boring” Stereotype

Posted by admin in Branding | May 2, 2014

As a business-to-business marketing and communications firm, 4th Avenue Media helps B2B companies develop their story and generate useful content to provide to their customers. The challenge of this task is that the B2B industry can at times be dense with information that isn’t readily known by the average person. When this happens, the company may pick up an unfortunate “boring” stereotype. As a marketer, this poses a unique challenge. We have to overcome this hurdle and communicate with their audience in a way that resonates with them.


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Being Your Authentic Self

Posted by Katy Hart in Branding | April 25, 2014


“Only the truth of who you are, if realized, will set you free.”

Eckhart Tolle

At 4th Avenue Media, we believe that only when you develop and articulate your authentic story can you grow to your full market potential, which fosters genuine and reliable client relationships. When we engage with a client, we work with them to discover their true brand, and then we develop that brand visually and through story, and distribute it out to the client’s audience. What does this add up to? Authenticity. Loyalty. Truth.


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Rebranding Manufacturing for
Future Generations

Posted by admin in Branding | April 11, 2014

At 4th Avenue Media, we’re always looking for news and events within the manufacturing industry. Because our beautiful state of Washington is filled with incredible manufacturing companies in cities such as Kent, Tacoma, Federal Way, Renton, Redmond, Woodinville, Bothell, and Everett, industry news isn’t too hard to come by. However when we find something particularly awesome, we love to share it with others.

Not too long ago I came across a video made by the National Association of Manufacturers (NAM) via Twitter, titled “What Manufacturing Means to America.” This video showcased (more…)

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