About US
The inspired story…
Founded in 2008, 4th Avenue Media exists at the intersection of heart and strategy.
We’re storytellers, strategists, and creators who believe great brands start with truth. When passion and purpose align with vision, companies move beyond simply being seen — they become felt. We help organizations and leaders uncover their core narrative, articulate it with clarity, and share it with confidence — attracting the right audience, building deeper relationships, and accelerating meaningful growth. Because clarity isn’t just communication — it’s connection.
Founded in August 2008 by former TV reporter and marketing leader Lucas Mack, 4th Avenue Media was built on the belief that every company has an authentic story worth telling. What began as a mission to help brands communicate more honestly and effectively grew into a full-service creative agency powered by a team of marketing strategists, journalists, designers, video producers, and digital specialists — all united by a passion for helping inspired companies create lasting impact.
Today, 4th Avenue Media partners with organizations nationwide to differentiate themselves in crowded markets by clearly communicating their purpose, brand, and story. We help companies inspire not only customers, but employees — strengthening culture, trust, and long-term loyalty from the inside out.
As a full-service brand and creative agency, we ignite brands and cultures to stand out, resonate deeply, and grow with intention.
If you’re ready to build a brand people don’t just notice — but believe in — let’s talk.
Meet our Founder and Principal
With a passion for inspiring people through the power of storytelling, Lucas Mack founded 4th Avenue Media in 2008. What began as a mission to help organizations communicate more clearly and authentically has grown into a full-service media and marketing agency serving companies nationwide. Lucas built the agency on the belief that when brands lead with truth, purpose, and emotional connection, they don’t just attract attention — they build lasting loyalty.
Beyond his work in branding and marketing, Lucas is a sought-after speaker, author, and podcast host known for blending vulnerability, leadership, and personal transformation into compelling, actionable insights. He is the host of The Lucas Mack Show podcast and the author of Everyone Has a Plan Until They Get Punched in the Face, where he explores resilience, identity, and the power of choosing integrity in the face of adversity.
Lucas has spoken at organizations and events around the world, including TEDx, Microsoft, Vulcan, and the Society for Human Resource Management (SHRM), among many others. He was honored as both “Member’s Choice Speaker” and “Most Memorable Speaker” by the University of Washington’s American Marketing Association — recognition that reflects his ability to connect deeply with audiences and leave a lasting impact.
Before launching his agency, Lucas built a successful career as an on-air television news reporter for ABC, NBC, and FOX affiliates, where he earned recognition for his compelling storytelling and ability to find the human truth at the center of every story. That foundation in journalism continues to shape his work today, influencing how he helps brands, leaders, and organizations communicate with clarity, authenticity, and heart.
